As you know, I’m working in tandem with GQ magazine and GAP to reveal the new crop of the Best New Menswear Designers of America. Each year, GQ choose four standout favorites to create collaborative capsule collections for GAP’s menswear offering. The full collection will be released in September, but until then, I’ll be sporting standout pieces from each brand.
This month, we’re talking about NSF, an L.A.-based brand run by Nick Freidberg and Jamie Haller, prove everything looks better with a little distress. The pieces from their standout collections showcase hand-crafted destruction like heavily-torn elbows and perfectly-stained denim.
For their GAP collaboration, the duo says they’ll be replicating the rough lines of their flagship line for the mass market but they’re not looking for mass market appeal. Jamie say, “We’re not ever gonna water down our product so we can sell it to anyone and everyone. It’s always going to be cool and small and crafted. Not everybody wants a holey T-shirt. I get it.” I’m ecstatic to see what Nick and Jamie come up with for their capsule collection!
Check out more from NSF and shop GAP’s current menswear offering to get your wardrobe summer-ready. West Coast vacation, anyone?