Scout Sixteen - The Macallan x SXSW

South By

Scout Sixteen - The Macallan x SXSW Scout Sixteen - The Macallan x SXSW

Any die-hard Texan will remind you that everything is bigger in Texas: big hearts, big eats, and, especially, big hair. I jumped ship last week to hitch a ride down to Austin for South by Southwest, where luminaries from music, film, and technology collide. I’m thrilled to announce I partnered with one of my all-time favorite Scotch whisky brands, The Macallan, for some exclusive behind-the-scenes content from SXSW’s epicenter – which many of you saw on both The Macallan and I’s channels.

Along with my friend (and fellow lifestyle blogger) Adam Gallagher, we created some stellar content around a few of the partnered events The Macallan hosted down in Austin, including impeccable breakfasts with Trends on Trends (at hot spots like Odd Duck and Gardner), the Bonobos ’Dram Sessions’ where guys could take a break from their hectic SX schedules and enjoy a dram of whisky while they shopped and WeWork gatherings in partnership with Digg, where we got a chance to meet so many of you!

I was thrilled to be a part of the kick-off for The Macallan’s US Instagram account (@USMacallan). If you haven’t already, be sure to follow them to see more pictures of our fun at South by Southwest and remember to post your #MacallanMoments. [high-five]

Scout Sixteen is a lifestyle blog from Justin Livingston. Justin grew up in Mississippi but relocated to New York City in 2008. On Scout Sixteen, Justin shares his passion in fashion, travel, food and drink, and mental wellness.