Growing up, it was rare not to see my father sporting a polo shirt. It was the early 90s and the polo shirt was having a major revival – as it would again in the early 00s when you’d wear two at-a-time collars high. A rainbow of colors peppered his otherwise neutral wardrobe.
Every morning when he’d wake me for school, I’d sit transfixed on the crocodile embroidered on his shirts. I’d create elaborate explanations for why he chose the crocodile as his personal crest – maybe he was secretly a croc hunter or possibly moonlighting as a zookeeper. Little did I know, it was simply that he was a “Lacoste guy” – a champion for one his favorite brands.
Years later, I would use my own hard-earned summer salary to purchase my first Lacoste L.12.12 piqué polo shirt. It was bright red and fit like a glove. I’d collect two or three more over the following months, igniting a bit of an obsession.
Lacoste has been a brand close to my heart and I’ve loved seeing its evolution over the last two decades. This year, Lacoste released the Eau De Lacoste L.12.12 Jaune cologne, which brings the spirit of the classic L12.12 polo shirt to life. Inspired by health, rejuvenation, and vitality, the Jaune cologne is an energizing addition to the already-iconic L.12.12 collection and makes the perfect complement to my fast-paced lifestyle.
Over the past few months, I’ve felt so incredibly worn-down and stressed from a chaotic schedule. This month, I started using the L.12.12 Jaune to jumpstart my morning; it’s key ingredients (like tonic water, coriander, and grapefruit) contain restorative health benefits. Keeping my days healthy and optimistic are paramount and adding the L.12.12 Jaune to my daily regimen was one of my smartest moves of 2015.
I’d encourage each of you to try it out. If you think a scent can’t energize your day, you clearly haven’t tried L.12.12 Jaune. Get on it, friends!
Lacoste Mint Polo / Lacoste Yellow Polo / Lacoste Trousers / Lacoste Sneakers / Jaune Cologne