Walking in to any Levi’s store is like entering denim heaven. Shelves extending from floor to ceiling are packed with classic styles like 501’s or 511 Commuter Jean, the newest addition to the family. Like just about any denim aficionado, I’ve been a fan of Levi’s since birth. I have vivid, childhood memories of wearing the same pair of Levi’s every day for months.
As I got older, I added chinos, corduroys, and joggers to my arsenal but I never shied away from breaking out my favorite Levi’s for the weekend; I’d often save my favorite jeans for the weekend to keep them from dulling in the wash. When I got my SWASH System a few months back, my world was turned upside down. In just 10 minutes, the SWASH refreshes and restores my jeans to that ‘new denim’ feeling without diffusing the jean’s color or wash.
Last week, two of my favorite brands teamed up for a very special #LiveInLevis event with celebrated fashion stylist Kate Young. Held at the Levi’s store in Soho, Kate – who is a special brand ambassador for SWASH – gave special demonstrations on the SWASH system and educated customers on how the SWASH system can literally save your denim. (If you may remember, it’s saved just about every other item in my closet!)
It was great to see so many people engaging with two brands that so greatly influence my daily life. If you haven’t checked out SWASH yet, you don’t know what you’re missing. It is currently carried in Bloomingdale’s, Bed Bath & Beyond, and Best Buy… or purchase the product directly from the SWASH website!
Psst… you can also win a SWASH System. Post an Instagram photo showing how you wear your Levi’s, tag #SwashSweeps and #LiveInLevis… then enter here. It’s that easy!