British brand Ted Baker never ceases to tickle my sartorial funny bone. The brand is always quick to put a cheeky spin on their marketing efforts and their latest endeavor, StreetWinker, is no different. The project follows “Redge Blaker” – the sharp-witted and adventurous alter ego to VICE’s co-foounder Gavin McInnes – as he weaves his digital style narrative. Equal parts fashion anthropologist and style ambassador, Redge is always perfectly put together, a true British gent with a twist, epitomizing the exquisite attention to detail and the irreverent sense of humor for which the British brand is known.
I’m particularly digging these GIFs: one parts how-to clips and two parts psychedelic trip fest. Be sure to check out the full site where you can watch hilarious videos featuring “Redge Blaker” along with a bevy of supporting characters. Which is your favorite?
Scout Sixteen is a lifestyle blog from Justin Livingston. Justin grew up in Mississippi but relocated to New York City in 2008. On Scout Sixteen, Justin shares his passion in fashion, travel, food and drink, and mental wellness.