Last night, I had the opportunity to join BOSS Fragrances for the worldwide premiere of Allegiant (the third film in The Divergent series) and what a whirlwind evening it was! All the stars were out for the premiere, which was held uptown at AMCās Loews Lincoln Square cinema.
The filmās male lead, Theo James, is the ambassador of Hugo Bossās newest fragrance, BOSS THE SCENT. Much like Jamesā steely good looks, BOSS THE SCENTis a perfect balance between casual confidence and steady seduction. The fragrance is a spicy and sensual scent, hit with notes of ginger, maninka fruit, leather, and lavender. If youāre looking for a scent that turns up the volume on rugged flavor, look no further than BOSS THE SCENT.
I canāt thank the team at Hugo Boss and Nike Communications for organizing such a wonderfully fantastic experience for myself (and my fellow attendees Moti Ankari and Isaac Hindin-Miller). Itās a night that wonāt soon be forgotten!
SHOP: BOSS THE SCENT