Last night, I had the opportunity to join BOSS Fragrances for the worldwide premiere of Allegiant (the third film in The Divergent series) and what a whirlwind evening it was! All the stars were out for the premiere, which was held uptown at AMC’s Loews Lincoln Square cinema.
The film’s male lead, Theo James, is the ambassador of Hugo Boss’s newest fragrance, BOSS THE SCENT. Much like James’ steely good looks, BOSS THE SCENTis a perfect balance between casual confidence and steady seduction. The fragrance is a spicy and sensual scent, hit with notes of ginger, maninka fruit, leather, and lavender. If you’re looking for a scent that turns up the volume on rugged flavor, look no further than BOSS THE SCENT.
I can’t thank the team at Hugo Boss and Nike Communications for organizing such a wonderfully fantastic experience for myself (and my fellow attendees Moti Ankari and Isaac Hindin-Miller). It’s a night that won’t soon be forgotten!
SHOP: BOSS THE SCENT