Last week, I had the opportunity to attend Apothic Wine’s incredible #ApothicDark experiential unveiling. Apothic sent me on an all-inclusive trip to California, along with fellow blogger Joe Miragliotta from Joe’s Daily. We got the chance to explore Southern California but also get to know the team from Apothic a little bit better.
On Tuesday evening, the brand took over the Santa Monica Pier in Santa Monica, CA and gave attendees (including myself!) a chance to experience Apothic Dark amid a moody, exciting backdrop. Carnival games and thrill rides were open to guests, while sensory booths and tasting tables gave a little more information on the product.