Last week, I had the opportunity to join Ray-Ban and a few of my favorite friends for a weekend in Palm Springs, California, to attend Coachella! As a longtime fan of Ray-Ban, I jumped at the chance to dive a little deeper into their latest offering – which includes two new frames: the retro-inspired round Ja-Jo and the edgy, martial The General.
We started our trip in Los Angeles by checking out Ray-Ban’s West Coast pop-up shop. Centered in one of L.A.’s most-trafficked shopping destinations, The Grove, the pop-up shop gives customers a first-hand look at Ray-Ban‘s newest additions as well as their heritage styles.
After a short road trip to Palm Springs, we were eager to get our Coachella weekend started. I can’t express to you just how much fun the weekend was. We had an incredible ranch-style home with all the amenities (including full-time chefs!) and had our hands on loads of new product.
I can’t thank Luxottica (the parent company behind Ray-Ban) enough for giving me the opportunity to have an incredibly exciting weekend away from the bustle of New York. I walked away with memories that’ll surely stick with me for a long while.
If you’re interested in checking out the Ray-Ban Ja-Jo or The General, be sure to peep their full offering on their e-commerce site.